Approximately 44,000 women have had breast implants in the last five years, with 10,000 women having visited a consultant for a breast augmentation in 2011 alone. With this year marking the 50th anniversary of the modern ‘boob job’ and recent reports indicating that 2012 will continue to be another record breaking year for procedures – I find it very interesting that the surgery still carries negative connotations for some.
I would be inclined to lay the blame on the press for this negativity. Despite being by far the most popular cosmetic surgery in the UK, boob jobs are still associated by many as the trademark of a ‘bimbo’ or a WAG.
Footballer’s wife, Victoria Beckham has done little to help change this reputation, in fact when opening up in an interview last year, Victoria admitted to having had her generous implants altered so that she would be more easily accepted into the world of fashion – arguably one of the more judgmental industries.
Having seen photos of Victoria in 2009, it looks as though she may have opted for a smaller implant. The breasts seemed to have more of a slope at the side and appear to be much flatter – there is definitely a clear change in her implants. This seems to reinforce the media message that you can’t be taken seriously if you have had your breasts artificially enhanced.
However, in my experience, clients have breast implants for many reasons, one in particular is to boost their confidence, similar to those of my clients that have facelifts and other cosmetic procedures. It’s not uncommon for new clients to enter my surgery asking not to look like Katie Price, similar to those who ask not to look like Michael Jackson when undergoing a nose job. In general, it seems that people want to be proportionally balanced and not stand out in a crowd, which is exactly what I explain to my clients during our initial consultation meetings.
In my opinion, the ‘boob job’ will always be a controversial topic, open to debate and criticism. What is indisputable however, is its continuing popularity. Unless new insights into stem cell research allow us to ‘grow’ your own breasts, the ‘boob job’ will continue in the next 50 years.