Why face masks are making us eye obsessed

blepharoplasty benefits

Despite Donald Trump’s best efforts, most of us are happily wearing face masks to help beat the spread of COVID and so it’s no wonder that eyes are becoming the new lips in terms of drawing focus.

Across the globe, there’s been a rise in demand for aesthetic treatments and cosmetic surgery procedures to address any eye concerns. Even pre-pandemic, the eyes were always a popular treatment area; the eye area often experiences visible ageing changes before any other part of the face and body goes. It can therefore be the most important area to fix first and the results can be dramatic.

Why are our eyes so prone to ageing?

The skin on the lids and around the eyes is extremely delicate, meaning it’s more likely to develop fine lines and wrinkles as it becomes looser and thinner over time. Sun exposure breaks down collagen and elastin fibres. This, coupled with the act of constant squinting, can accelerate ageing. These muscles that also allow us to frown or smile are the cause of dynamic wrinkles, such as crow’s feet and frown lines, appearing.

Eyebags or marked dark circles can be a result of genetics, affecting even very young men and women, but they can also be caused by ageing changes to the fat pads below the eyes.

Here’s our guide to the most effective eye treatments, both surgical and non-surgical:

Blepharoplasty benefits

“The eyes – and eye contact – are so important in all our social interactions and sagging or bulging skin around the eyes can make others perceive you as tired, cross or less dynamic.” Mr Alex Karidis explains. “A blepharoplasty is a really effective procedure to beat these preconceptions.”

Changes to the fat pads beneath the eyes can often only be successfully treated with a lower eyelid lift. Excess tissue is removed through small incisions made in the lash line or through the inside of the eyelid.

However, often it’s actually a loss of volume that’s causing the problem, leading to hollowing and marked circles beneath the eyes. Temporary hyaluronic acid dermal fillers can create a more even lower lid.

The non-surgical brow lift

While an upper blepharoplasty is the gold standard for rejuvenating the upper eye area, there is a non-invasive option for younger patients that are just starting to experience ageing changes or if you’re not suitable or ready for surgery.

As the brow descends, our eyes can look more hooded and tired. By lifting the brow, the eyes instantly look more open and rejuvenated. Ultherapy uses focused ultrasound technology to stimulate and remodel collagen deep in the layers of the dermis, naturally lifting and tightening the skin. Results typically last a year and even longer in some patients.

Instant anti-ageing

Repeated facial expressions means constant contraction of the muscles around our eyes and on our brow. Overtime, dynamic wrinkles can appear in the form of crow’s feet and frown lines. The muscles can weaken, causing sagging skin and the eyebrow to lower.

Carefully placed Anti-Wrinkle Injections can both elevate the brow, as well as soften the appearance of these lines and wrinkles.

If you’re looking to achieve brighter, more refreshed and youthful eyes, call us on 020 3811 5982  to arrange a consultation. This October, we’re offering 20% off a Half Face Ultherapy treatment so perfect for a non-surgical brow lift – click here to find out more.